Big Vape: The Rise and Fall of Juul(2023)

6.8

1 Seasons

Documentary

Overview

In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.

Official Trailer

Episodes

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Ep 1

The Spark

Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.

11/10/202346 min

Ep 2

First Impressions

Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

11/10/202344 min

Ep 3

Where's My Juul?

Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.

11/10/202352 min

Ep 4

Overnight Billionaires

A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.

11/10/202348 min