Viagra: The Little Blue Pill That Changed the World(2022)

6.5

1 Seasons

Documentary

Overview

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Created By: Laura Offer

Episodes

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Ep 1

The Hard Science

In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.

11/08/202242 min

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Ep 2

The Hard Sell

The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?

11/08/202244 min

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Ep 3

The Hard Truth

In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.

11/08/202248 min